Veteran filmmaker Subhash Ghai believes the overwhelming success of the song ‘Saiyaara’ sends a clear message to the film industry about the enduring power of soulful music and meaningful storytelling.
Speaking in a recent interview, Ghai emphasized that amidst today’s fast-paced entertainment and viral trends, audiences still deeply connect with music that carries emotional resonance and cinematic value.
‘Saiyaara,’ originally featured in the film Ek Tha Tiger, has witnessed a massive resurgence across platforms, trending again on social media and music streaming charts years after its release. The track's timeless appeal, poetic lyrics, and haunting melody have captivated a new generation of listeners, prompting Ghai to reflect on the current creative direction of Bollywood.
He stated, “When a song like ‘Saiyaara’ becomes a sensation again, it tells you what the audience really wants — not just flashy beats, but music that touches the soul.” Ghai urged upcoming filmmakers and composers to return to substance, suggesting that the industry should prioritize authenticity and emotional connection over formulaic trends.
The filmmaker also hinted that he is working on new projects that emphasize strong storytelling and classic music aesthetics, inspired by the public's response to timeless content. He believes that the resurgence of old hits like ‘Saiyaara’ signals a creative opportunity for Indian cinema to reclaim its lyrical and narrative depth.
