Swiggy Instamart surprises customers by offering doorstep delivery of 1 gram gold and 1 kg silver this Dhanteras, blending tradition with technology.

In a first-of-its-kind festive initiative, Swiggy Instamart has announced that it will deliver precious metals — including 1 gram gold and 1 kg silver — right to customers’ doorsteps this Dhanteras. The move reflects the growing fusion of e-commerce convenience with India’s rich festive traditions.

Dhanteras, marking the beginning of Diwali celebrations, is considered an auspicious day for buying gold, silver, and new items that signify prosperity and good fortune. Recognizing this, Swiggy Instamart has collaborated with trusted jewellers to make gold and silver more accessible for users who prefer online shopping.

Customers can place their orders through the Swiggy app, with options for express delivery, secure packaging, and authentication certificates for each purchase. The initiative is part of Swiggy’s strategy to enhance user experience and bring festive essentials — from groceries to gold — all under one platform.

Industry experts see this as a game-changing step, where digital convenience meets cultural significance. It’s not just about online shopping anymore — it’s about celebrating traditions with modern ease.

With this unique offering, Swiggy Instamart aims to make Dhanteras even more special for customers across India, redefining how the nation shops during festivals.