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Tata Motors Invests Big in New Products and Technologies: JLR Gets Lion's Share

Tata Motors hikes investment outlay for FY25 to Rs 43,000 crore, with a focus on new products and technologies. JLR to receive a major chunk of the investment for development of next-generation vehicles.

Tata Motors Invests Big in New Products and Technologies: JLR Gets Lion's Share

Tata Motors is putting its foot down on the accelerator when it comes to innovation. The Indian auto giant has announced a significant increase in its investment outlay for FY25 (fiscal year 2025), allocating a whopping Rs 43,000 crore for the development of new products and technologies. This substantial investment highlights Tata Motors' commitment to staying at the forefront of the automotive industry, particularly in the ever-evolving electric vehicle (EV) segment.

 

A major chunk of this investment, approximately Rs 35,000 crore, will be directed towards Tata Motors' British subsidiary, Jaguar Land Rover (JLR). This increased spending reflects JLR's ambitious product launch plans, aiming to bring a wave of next-generation vehicles to market. Speaking at an earnings conference, Tata Motors Group CFO PB Balaji attributed the rise in JLR's investment to "all the product plans we had are coming together (next year)". Balaji elaborated on the urgency, stating, "There is a phasing issue we are dealing (with), and these products have to (be) launched on time."

 

While JLR is set for a significant investment boost, Tata Motors' domestic operations will also benefit from the increased outlay. The Indian automaker is expected to maintain an investment level of around Rs 8,000 crore in FY25, focusing on enhancing its product portfolio and technological capabilities.

 

The new product influx from JLR is anticipated to begin in earnest around FY2026. This is when the highly awaited Range Rover BEV (Battery Electric Vehicle) is expected to hit the market. JLR CFO Richard Molyneux emphasized that the Range Rover BEV won't be a mere adaptation but rather a true Range Rover experience with a revolutionary electric powertrain. "We're doing it differently," Molyneux said. "This is not a BEV which is going to get sold as a Range Rover. This is the Range Rover with a BEV powertrain." He further highlighted the strategic advantage of the BEV technology, stating, "BEV happens to give the exact combination of power, quietness and serenity that is perfect for the Range Rover brand. So, this will be the top-end of Range Rover."

 

Beyond the Range Rover BEV, JLR has more in store for its loyal customers. The company intends to continue refining its offerings within the Range Rover and Range Rover Sport families. Additionally, the launch of the Defender OCTA is slated for later this year, further expanding JLR's impressive portfolio.

 

This substantial investment by Tata Motors signifies a clear intent to compete effectively in the dynamic automotive landscape. By prioritizing new product development and technological advancements, Tata Motors positions itself to cater to the evolving needs of customers worldwide. The focus on electric vehicles like the Range Rover BEV demonstrates the company's commitment to sustainability and a greener future for transportation. With a range of exciting new offerings on the horizon, Tata Motors and JLR are poised to make a significant impact on the global automotive market in the years to come.


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