Airline Saudia and global sportswear brand adidas have unveiled a new collaboration titled “Made to Fly,” marking a unique partnership that bridges aviation and lifestyle fashion. The collection is designed to redefine travel apparel by combining comfort with a modern aesthetic, while also reflecting cultural influences from regions such as Saudi Arabia, the UAE, Egypt, and Morocco.
The collection is built on adidas’ SOFT LUX line and features minimalist designs made with premium materials. Fabrics such as peached spacer and modal are enhanced with a liquid cotton treatment to deliver a smooth and refined texture. The concept reimagines classic sportswear, particularly the tracksuit, as a contemporary travel essential that blends functionality with style.
Incorporating subtle aviation-inspired elements along with Saudi design cues, the “Made to Fly” pack aims to balance practicality and sophistication. The collection has been launched across selected retail outlets in multiple markets, positioning itself at the intersection of travel, fashion, and everyday lifestyle.
