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CreditWise Capital: Marrying Tech and Tradition in Indian Lending

CreditWise Capital, a Mumbai-based NBFC, is carving a niche in the Indian financial market by blending traditional loan services with a tech-forward approach. The company was founded in 2019 by Aalesh Avlani and Gurpreet Singh Sodhi.

CreditWise Capital: Marrying Tech and Tradition in Indian Lending

CreditWise Capital, a Mumbai-based non-banking financial company (NBFC), is making waves in the Indian financial sector with its focus on technology-driven financial solutions. Established with the aim of simplifying loan access for customers, CreditWise Capital offers a variety of products and services.


About CrediWise Capital

Founding (2019): Credit Wise Capital was established in 2019 by Aalesh Avlani and Gurpreet Singh Sodhi. It is headquartered in Mumbai, Maharashtra. Founded as CreditWise Capital Pvt Ltd with the aim of using technology to make loan approvals quicker and easier for Indian customers.


Early Growth (2019-2020): 

The company secured funding through seed rounds, totaling $7.2 million by December 2019.


Focus on Two-Wheeler Financing (2020-present):

CreditWise Capital emerged as a prominent player in providing loans specifically for two-wheeler purchases. They offer a web-based application process and focus on flexible repayment options.


Continued Growth (2024):

A seed funding round was held in October 2020 and raised $6 million from family offices. The company secured additional funding of $4.35 million in April 2022. CreditWise launched the Two-Wheeler Loans app "Twin2" on WhatsApp in December 2021.

 

Credit Wise Capital teamed up with Suryoday Small Finance Bank for INR 100 CR in June 2022. The company partnerred with Muthoot Capital for INR 400 CR in June 2023.

 

For the purpose of providing loans for two-wheelers, HDFC Bank formed a partnership with Credit Wise Capital in September of 2023.

 

Streamlined Loans with a Human Touch

CreditWise Capital prides itself on offering "hassle-free loan approvals with minimal documentation" through their CWC Lending arm. This caters to individuals who might have limited credit history or prefer a quicker loan application process. They understand the need for efficiency without compromising the human aspect of finance.

 

Financial Security Beyond Loans

CreditWise Capital goes beyond just being a lender. Their CWC Alliance offers comprehensive protection plans, encompassing two-wheeler insurance, life insurance, and vehicle protection. This allows customers to secure their financial interests all in one place, simplifying the process.


CWC Lending:

This arm of CreditWise Capital provides hassle-free loan approvals with minimal documentation. This can be particularly appealing to those who may not have a long credit history or who prefer a quicker loan application process.
CWC Alliance: Looking beyond loans, CreditWise Capital offers comprehensive protection plans through CWC Alliance. This can include two-wheeler insurance, life insurance, and vehicle protection, providing a one-stop shop for securing your financial interests.


Recognizing the importance of digital integration in today's world, CreditWise Capital leverages technology to streamline the lending process. Their CWC Tech platform allows for a smoother and more efficient loan experience.


Tech Powering Convenience

Recognizing the growing importance of digital tools, CreditWise Capital leverages CWC Tech, a platform that streamlines the lending process. This translates to a smoother and faster loan experience for the customer.


More Than Just Transactions

CreditWise Capital's motto, "Elevating Customer Experiences Beyond Expectations," hints at their commitment to providing a well-rounded financial service. This might include financial literacy initiatives, educational resources, or even value-added services for their customers.


Who Can Benefit from CreditWise Capital?

If you're looking for a hassle-free loan application process, interested in bundled financial services like insurance with your loan, or value the convenience of tech-driven financial solutions, CreditWise Capital could be a good option to consider. It's always wise to compare rates and terms with other lenders before making a decision. CreditWise Capital could be a strong contender. However, it's always advisable to compare rates and terms with other lenders before making a decision.


A Look to the Future

CreditWise Capital's focus on technology and customer experience positions them well for the future of Indian finance. Their commitment to innovation and a diversified product portfolio make them a company to watch in the years to come.


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