On Sunday, January 21st, Prime Minister Narendra Modi emphasized the concern of young couples choosing destination weddings abroad. He urged the promotion of weddings in India to ensure that the wealth generated stays within the country.
In his speech at the Uttarakhand Investors Summit, Prime Minister Modi urged the nation's wealthy, prosperous, and young people to start the "Wed in India" movement, which would be similar to the "Make in India" movement. Within the next five years, he asked them to arrange and carry out at least one marriage ceremony in India.
During his address at the ceremony, he remarked that in our country, it is commonly believed that divine forces unite auspicious couples. Given that God plays a role in bringing these individuals together, he questioned the inclination of people to choose foreign destinations for their weddings instead of celebrating the occasion closer to the Gods.
Addressing the youth of India, he suggested the initiation of a "Wed in India" movement, akin to the flourishing "Made in India" campaign. He appealed to the Indian families in the audience, urging them to consider hosting at least one destination wedding in Uttarakhand within the next five years.
Over the last few weeks, he has made appeals, on at least two occasions, to the affluent individuals and families of the country, urging them to choose exotic locations within India for their weddings rather than opting for overseas destinations.
Prime Minister Narendra Modi's recent initiative, "Wed in India," has paved the way for a potential return of Rs 1 lakh crore to the country by diverting expenses associated with destination weddings abroad. The visionary endeavor, similar to the accomplished "Make in India" campaign, was applauded by the Confederation of All India Traders (CAIT), lauding it as a timely step to minimize unnecessary currency outflows from the nation.