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Zee Entertainment Restructures Tech Team, Prioritizes Content and Cost Efficiency

Zee Entertainment implements strategic changes to optimize its Technology and Innovation Centre (TIC) in Bengaluru. The company aims to streamline operations, focusing on content creation, distribution, and monetization while achieving cost-efficiency.

Zee Entertainment Restructures Tech Team, Prioritizes Content and Cost Efficiency

Zee Streamlines the tech team to Drive Content and Reduce Costs. Zee Entertainment Enterprises is undergoing a strategic restructuring within its Technology and Innovation Centre (TIC) based in Bengaluru. This move follows senior-level departures and aims to optimize resources, focusing on content creation, distribution, and monetization efforts while achieving cost-efficiency.

 

Cost-Cutting Measures and Renewed Focus. The company reduced its workforce at the TIC by around 50%. This decision aligns with guidance provided by the board's newly established Monthly Management Mentorship (3M) Program, which seeks to improve key performance metrics such as a 20% EBITDA margin. Zee emphasizes that this restructuring strengthens its focus on content creation. Punit Goenka, MD & CEO of Zee, highlighted, "We are laser-focused towards creating exceptional content... To achieve this, we need a blend of creative approach, detailed consumer insights and futuristic technology solutions." The streamlined TIC team will prioritize supporting these goals.

 

Optimizing Resources and Strategic Realignment. Zee emphasizes that these measures aim to establish a more cost-effective structure for sustainable growth. Additionally, the company announced a strategic realignment of its revenue vertical, with the MD and CEO assuming direct oversight. The recent changes at the TIC reflect a broader strategy prioritizing cost-effectiveness while maintaining productivity and competitiveness.

 

Following a Period of Change. These developments come after the termination of Zee's proposed merger with Sony Pictures Networks earlier this year. The company previously implemented strategic changes in its broadcast business revenue vertical and witnessed the resignation of its revenue and monetization head, Rahul Johri. Subsequently, Nitin Mittal, President of Technology and Data, also departed.

 

Interim Leadership and the Road Ahead. In the interim, Amrit Thomas (data science), Kishore Krishnamurthy (engineering), Bhushan Kolleri (product), and Vishal Somani (enterprise and content technology) will report to Amit Goenka, President of Digital Businesses & Platforms. Zee Entertainment's navigation of this period of change will be closely watched by industry analysts and entertainment enthusiasts alike. The company's ability to optimize costs, leverage technology for stronger content creation, and maintain a competitive edge will shape its future trajectory.

 


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