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Byju's Shakes Up EdTech Market: Cuts Fees 30-40%, Boosts Sales Commissions

In a major shake-up, Byju's, India's leading EdTech company, has slashed annual course fees by 30-40% and boosted sales commissions by 50-100%. This strategic move targets affordability and aims to motivate the sales force.

Byju's Shakes Up EdTech Market: Cuts Fees 30-40%, Boosts Sales Commissions

Byju's, the household name synonymous with online education in India, is making waves with a two-pronged strategy aimed at boosting affordability and revamping its sales approach. In a significant move, the company has slashed annual course fees by a substantial 30-40%. This price reduction applies to their flagship Byju's Learning App subscription, Byju's classes, and Byju's Tuition Centres (BTC) programs.

 

These changes come amidst reports of Byju's founder and CEO, Byju Raveendran, taking a more active role in the company's daily operations. During a recent meeting with over 1,500 sales associates and managers, Raveendran unveiled a new sales strategy designed to enhance scalability and flexibility within the organization.

                                                       

 

A key element of this strategy is the significant reduction in course fees. According to inside sources, a one-year subscription to the Byju's Learning App will now cost Rs 12,000, inclusive of taxes. This represents a substantial decrease compared to previous pricing structures. Similarly, Byju's classes and BTC programs have also seen a price cut, falling within the Rs 24,000 and Rs 36,000 range respectively for a full year of enrollment.

 

Byju's isn't just focusing on affordability for students; they're also making a significant investment in motivating their sales force. Reports indicate that sales incentives are being increased by a staggering 50-100%. This move is intended to energize the sales team and drive a renewed focus on customer acquisition.

 

 

Raveendran himself emphasized the earning potential for sales associates under the new commission structure. He reportedly highlighted that with the increased incentives, exceeding sales targets could not only cover monthly salaries but also clear any outstanding dues and generate substantial additional income. The new system provides direct deposit of 100% commission for closed sales into the sales associate's account on the following working day, with managers receiving a 20% commission share.

 

 

Byju's is also fostering a culture of transparency and accountability. Employees are encouraged to report any instances of mistreatment, forced sales, or unprofessional behavior by managers directly to Raveendran himself.

 

While Byju's has yet to officially confirm all the reported details, these strategic changes signal a significant shift in the company's approach. The combination of lower prices and a more motivated sales force has the potential to make Byju's courses more accessible to a wider range of students, while also boosting sales performance.

 

 

The long-term impact of this strategy on Byju's remains to be seen. However, one thing is certain: Byju's is making a bold move to shake up the EdTech landscape in India. Whether this two-pronged approach of affordability and sales force motivation will propel Byju's to new heights or lead to unforeseen challenges is a story that will continue to unfold in the coming months.


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