Greenlam Industries Ltd. stands as a beacon of innovation and excellence in the global laminates industry. Established in 1993, this India-based company has grown to become one of the leading manufacturers and distributors of decorative laminates, offering a wide range of products that blend aesthetic appeal with high functionality.
The laminates market is a dynamic sector within the materials industry, characterized by its widespread application in construction, furniture, flooring, and packaging. Laminates are composite materials made by bonding layers of materials together, often combining aesthetic appeal with durability and functionality. In India, the laminates market is highly competitive and expanding, requiring significant effort to maintain an advantage over rivals.
Greenlam an Indian manufacturer, seller and exporter of Plywood, laminates, doors, PVC and veneers, is a leader in the industry. The company is listed on the National Stock Exchange of India (NSE) and the Bombay Stock Exchange (BSE).
Greenlam has its distribution network of over 23,000 channel partners across the country. And it operates 4 international distribution centers and 15 international offices worldwide.
Greenlam has a good sales and marketing team and a robust distribution network. It has very deep distribution networks, both in the domestic and international markets. And it makes Greenlam a leader in the market.
History and Growth
Greenlam Laminates was first introduced as a brand in 1993–1994 while operating under the Greenply Industries banner. Shiv Prakash Mittal is the founder and chairman of Greenlam Industries. He worked for Kitply before starting Greenlam. After working for Kitply for over two decades, he decided to start his own business in 1993. And he started The Greenlam-Greenply a combined set up with a small office in Paharganj, Delhi.
Greenlam had started its first one-production line plant in Alwar, Rajasthan, in 1993. The company started the veneer business in 2008, and established a large laminate manufacturing facility in Himachal Pradesh. Between 2003 and 2014, Greenlam emerged as a dominant force in the laminate, veneer, flooring, and plywood industries.
The business established Greenlam South Limited (GSL) and purchased Greenlam Decolan SA in Switzerland in 2019. Greenlam raised Rs. 99 crore by issuing its first set of listed non-convertible debentures in 2022. The same year, the business funded Rs. 195 cr. through a preferential issuance of equity shares and purchased a laminate plant in Prantij, Gujarat.
Greenlam started a greenfield plywood factory in Tindivanam, a greenfield laminate unit in Naidupeta, and an expanded capacity laminate mill in Prantij in 2023.
Subsidiaries
*Greenlam Limited
*Greenlam America Inc.
*Greenlam Asia Pacific (Thailand) Co. Ltd.
*Greenlam Asia Pacific Pte. Ltd.
*Greenlam Decolan SA
*Greenlam Europe (UK) Limited
*Greenlam Holding CO. Ltd.
*Greenlam Poland LLC
*Greenlam Russia LLC
*PT Greenlam Asia Pacific
*PT Greenlam Indo Pacific
Global Presence and Market Leadership
Greenlam boasts almost 15,000 distributors and branch offices in almost every state in India. In addition, the corporation maintains 17 offices across the globe, including locations in the UK, the US, and other Southeast Asian countries like Singapore, Thailand, and Malaysia. These offices are owned by subsidiaries of Greenlam.
The company having about 11-12 regional distribution centres in India. It has two manufacturing plants, one in Rajasthan and the other in Himachal Pradesh. All the manufacturing work is done in India.
Sustainability Initiatives
Greenlam Industries prioritizes sustainability and ties their operations to environmental responsibility. To reduce its carbon footprint, the company uses renewable resources and eco-friendly manufacturing techniques. Leading environmental standards have approved Greenlam laminates, guaranteeing their constructive contribution to global green construction programs.
Corporate Social Responsibility
Greenlam Industries regularly participates in corporate social responsibility (CSR) programs targeted at community development, education, and healthcare in addition to its commercial success. The company's different sustainable development programs are aimed at improving people's lives and contributing back to society.
Recognition
*In June 2024, Greenlam Industries awarded as the largest exporter in the category of decorative laminates for the 14th consecutive year.
*Excellence Award as highest exporter of Decorative Laminates for the years 2022 and 2023 from The Plastic Export Promotion Council (sponsored by the Ministry of Commerce and Industry (India) Department of Commerce, Government of India.
*Oct. 2023: Decowood Veneers, a division of Greenlam Industries Limited, honored female architects from throughout India as part of its fifth season of Design Divas.
Brands
Greenlam has introduced numerous brands and launched a range of products over the years. Under the Greenlam brand, the company has introduced a number of additional décor and texture options as well as facade laminates. Greenlam is a veneer manufacturer that specializes in flooring, distressing wood products, and stain products. Flooring is only produced by one company in the nation, Greenlam.
*Greenlam Laminates
*Greenlam Clads
*Greenlam Sturdo
*NewMika Laminates
*NewMika FX
*Splendor Laminates
*Decowood Veneers
*Mikasa Floors
*Mikasa Doors & Frames
*Mikasa Plywood
